Terms of service

Here is a professional, comprehensive Terms of Service tailored specifically for The Alchemist’s Cellar and The Curated Collection Shop to use on your Shopify storefront.

Terms of Service

Last Updated: July 20, 2026

Welcome to The Alchemist’s Cellar (operated through The Curated Collection Shop). Please read these Terms of Service ("Terms") carefully before using our website, purchasing our digital memberships, enrolling in our educational masterclasses, or purchasing physical merchandise.

By accessing or using any part of our site or purchasing our services, you agree to be bound by these Terms. If you do not agree to all the terms and conditions of this agreement, you may not access the website or use any services.

1. Educational Scope & Beverage Policy

  • Educational Platform Only: The Alchemist’s Cellar is an online educational society. We DO NOT sell, store, sample, ship, or distribute physical alcoholic beverages of any kind.

  • Independent Purchases: Any wine or food utilized by members during live masterclasses, tasting experiments, or food pairing modules is acquired independently by the user.

  • Age Requirement: You must be at least 21 years of age to register for our masterclasses, purchase memberships, or interact with our wine educational content. By using this site, you represent that you meet the legal drinking age in your jurisdiction.

2. Digital Memberships & Subscriptions

  • Membership Tiers: We offer digital membership tiers (e.g., Tier I: The Alchemist’s Initiate and Tier II: The Alchemist’s Adept) providing access to live Zoom masterclasses, historical lectures, educational materials, and loyalty program features.

  • Billing & Automatic Renewal: Memberships are billed on a recurring billing cycle (monthly or annually) to the payment method provided at signup. Your subscription will automatically renew at the end of each billing cycle unless canceled prior to the renewal date.

  • Account Access: You are responsible for maintaining the confidentiality of your account credentials. Membership benefits, including Zoom event links and proprietary digital workbooks, are non-transferable and intended solely for the registered account holder.

3. Live Zoom Masterclasses & Digital Conduct

  • Live Sessions: Live masterclasses, scientific pairing labs, and historical lectures are hosted via Zoom. Class schedules are subject to reasonable modifications or instructor substitutions when necessary.

  • Code of Conduct: We foster a respectful, sophisticated, and supportive learning environment. Harassment, disruptive behavior, or inappropriate language during live video broadcasts or community forums will result in immediate removal from the session and potential termination of membership without a refund.

4. Festival Point & Loyalty System

  • Program Structure: Members may earn rewards or loyalty points through participation in designated regional wine festival activities or promotional events.

  • Redemption: Points hold no cash value and are only redeemable for eligible physical tools, additive kits, or digital resources within The Curated Collection Shop. Points are non-transferable and expire upon account termination or subscription cancellation.

5. Intellectual Property Rights

  • All educational materials, scientific pairing frameworks, custom audio files ("Sonic Seasoning"), video recordings, logos, graphics, brand assets, and persona content (including Professor Antoine lectures) are the exclusive intellectual property of The Alchemist’s Cellar.

  • You are granted a limited, non-exclusive, non-transferable license to access digital content for personal, non-commercial use only. You may not record, reproduce, re-transmit, publish, or commercially exploit any live stream, video recording, or printed course guide without express written permission.

6. Merchandise Sales & Shipping

  • Curated Specialty Shop: Purchases of physical goods—including wine tools, specialty additive kits, and sensory training accessories—are fulfilled through The Curated Collection Shop on Shopify.

  • Order Processing & Risk: Title and risk of loss for physical products pass to you upon delivery to the carrier. Shipping times provided at checkout are estimates and are not guaranteed.

7. Disclaimer of Warranties & Limitation of Liability

  • Educational Disclaimer: Educational insights provided regarding wine chemistry, molecular interactions, sensory pairings, and history are for informational and entertainment purposes only.

  • Limitation: To the fullest extent permitted by applicable law, The Alchemist’s Cellar shall not be liable for any indirect, incidental, punitive, or consequential damages resulting from your use of our services, attendance at third-party wine festivals, or handling of independently purchased food and wine products.

8. Changes to Terms

We reserve the right to modify or replace these Terms at any time by posting the updated terms on this website. Your continued use of the storefront or membership services following any changes constitutes acceptance of those updates.

9. Contact Information

Questions about these Terms of Service should be directed to us at:

  • Business Entity: The Alchemist’s Cellar / The Curated Collection Shop

  • Email: alchemistcellar@gmail.com / ellenjonestravelagent@gmail.com

  • Mailing Address: 4162 2nd Ct Lake Worth, FL 33462

  • Phone: (561)503-7073 / (561)860-4095